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Love festive food, hate waste

23 December 2025

We're backing Love Food, Hate Waste's campaign to reduce festive food waste.


Every year, UK households throw away 4.4 million tonnes of edible food – worth a staggering £17 billion. For a family of 4, that’s an average of £1,000 wasted annually. From potatoes and poultry to carrots and sprouts, some of our most-loved festive staples are also the most wasted. The humble potato tops the list – with 41% of those bought wasted in UK homes.

All the love and effort poured into Christmas planning, prepping and cooking shouldn’t go to waste. That’s why the national Love Food Hate Waste team is highlighting most wasted food items with smart storage ideas and delicious 'love your leftovers' recipes, to help households feast smart, waste less, and make the most of every festive bite. There's also practical tips for meal planning to help you just buy what you know you will be able to eat.